Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BLACK+DECKER
Project type
Brand Campaign
Seed: Black+Decker and BD Appliances are joining forces to launch a new era of large home appliances, uniting global heritage with an entirely fresh line of innovations. The goal is to build a powerful brand presence and secure a top-three MDA position by 2030. Success depends on winning modern Middle Eastern households and strengthening key retail and online distribution partnerships.
Nourishment: After studying both top‑tier and entry‑level global brands, we chose to retain the intuitive tone that resonates deeply with homemakers while expanding the experience far beyond what the category currently offers and tailored specifically to the region. The result is a confident voice designed for the way homes will work tomorrow through a bold launch campaign, refined digital assets, unified e‑commerce and retail communication came alive through engaging and memorable real‑world interactions.
Fruit: ‘still ripening’. Next bite arrives soon…
