NIVEA Creme_Unconditionally Yours

Seed: Position the 100‑year‑old Nivea Crème as a timeless moisturizer that stays relevant for a new emerging audience. Mother’s Day is a great moment to do so.
Nourishment: Unconditionally Yours becomes a storytelling platform that brings to life daughters’ heartfelt tributes to the often‑unseen figures who shape their lives. The campaign launched with a special Mother’s Day Nivea Crème tin and a fully integrated retail presence across collaterals, banners and print media. Shoppers were invited to share personal messages about their mothers for pin up on the wall and submitting cards at the Nivea booth.
Fruit: Five winning stories were brought to life through heartfelt surprises, giving each mother a memorable day that was beautifully captured on camera. The initiative grew into a highly engaging annual platform, generating millions in earned media and deepening emotional connection with the brand.